This whimsical and quirky book about dealing with life and its ups and downs is a delight from beginning to end. Written text skilfully incorporates rhyme, rhythm and repetition of phrasing for effect and to reinforce concepts (a little reminiscent of some Dr Seuss books). Visual imagery of problems and ideas filling brains is clever and portrayed in a way that would amuse the young reader and communicate the message within but not overwhelm.
Illustrations effectively support what can be seen as somewhat of an abstract narrative. Illustrative style and strong use of colour are allowed to shine and complement the written text with variations in colour and tone used to reflect changes in mood. Layout and design (both for visual and written text) are varied and effective in maintaining engagement.